Your system doesn't blast a generic database. It finds prospects from sources that signal real interest in your market.
Title, company size, industry, region, tech stack. The fundamentals. Multiple data providers queried in sequence so you get the best match rate.
People following your competitors on LinkedIn. They already care about the problem. They just haven't heard from you yet.
Self-identified interest in your space. Group members are pre-qualified by topic.
People who liked or commented on relevant posts. Active intent signal. They're engaged with the topic right now.
Followers of thought leaders in your market. Engaged and aware of the problem you solve.
Scrape, filter for your ICP, enrich, score, personalize, into your sequence. You add sources from the dashboard whenever you want.
Competitor-follower sourcing is strongest when your category is defined by 2–4 well-known players. It's weaker in fragmented markets where no single competitor has a notable following — there, we lean on group and engagement signals instead.
Specialized LinkedIn groups, recurring industry posts, and known thought leaders make engagement-based sourcing dense. If your space is quiet on LinkedIn, this rung is thinner — and we'll tell you up front.
When the people who buy you are also the people who get hired in waves (RevOps, DevRel, fractional CMOs), hiring-signal sourcing surfaces high-intent accounts before they appear on any list.
Limits we'd rather state up front than pretend away.
60–90 minutes to define titles, company shapes, geographies, exclusions, and signals. We push back where the definition is too loose — bad ICP definitions waste the whole build.
We pick 3–5 sources for the first 30 days based on what fits your category. We don't turn all sources on at once — it makes attribution impossible.
First 200–500 leads from each new source get a manual eyeball before they hit a sequence. Cheap and prevents 90% of bad-list damage.
Sources that produce reply-quality leads get scaled. Sources that produce noise get paused or retuned. Visible in the dashboard.
A mix: LinkedIn (via compliant scraping and integrations), waterfall enrichment providers (Apollo, Clay-style providers, LeadMagic, and others depending on what fits your ICP), and our own collection of public signal sources. We don't buy random lists.
We operate under legitimate interest for B2B outreach with clear opt-out paths and we honor every removal request immediately. For EU outreach we apply additional filtering. Happy to walk through the specifics with your legal team if needed.
Most sources are re-enriched at the moment of campaign assembly, not pulled from a stale cache. Job titles and company info reflect what we see when the lead enters your pipeline, not what was true six months ago.
Yes. We'll enrich, dedupe against existing campaigns, and route it through the same sequencing. We'll also tell you honestly if your list looks low-intent.
Then outbound at the scale you want probably isn't the right primary channel, and we'd rather say that early than burn six months building something thin. There are markets where direct sales, partnerships, or events outperform outbound — we'll tell you if you're in one.
Want to see which lead sources would work for your market?
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