Agencies

Outbound infrastructure for agencies that want to scale without more headcount.

You know how to deliver for clients. Now you need a system that fills the pipeline without pulling your team off client work.

Why agencies stall on outbound.

-Your best people are on client work, not prospecting
-Referrals are great but unpredictable
-You've tried cold outreach but it felt off-brand
-Hiring a salesperson is a big bet when you're still growing

Why generic outbound fails for agencies.

Your prospects are salespeople themselves. Marketing directors, growth leads, founders running their own outbound. They spot a templated first line in two seconds because they wrote one yesterday. Anything that sounds like a sequence gets archived as professional courtesy. The bar for "first message worth answering" is higher for you than for almost any other category.

Lists are saturated. The same "Head of Marketing at Series B SaaS" profiles get hit by every agency in your space, every quarter. Targeting on title and industry alone means you're message 17 in their inbox this month. The win is in finding the unsaturated slices of the list, by signal, not by demographic.

And agency buying is referral-dominant for a reason: trust beats reach. Cold outbound doesn't replace referrals, it backfills them. The system has to read like the start of a relationship, not a pitch, or it actively damages your brand.

What actually works for agencies.

Tactics built around how your prospects actually buy.

Signal-based, not demographic

Source on triggers: companies posting the roles your service replaces, companies that just raised in your vertical, companies whose marketing lead just changed seats. All three are switches in Lead Radar. Demographic lists on their own are dead.

Problem-led first message

The opener references the situation they are in, not the service you sell. "Noticed you just lost your VP of Demand" is a different message from "We help agencies generate leads", and it is the difference between a reply and an archive.

Written per lead, not filled into a template

Every message is written against that person's signal, headline and company. You set the offer line and the one credibility line the agent is allowed to use, and it uses that line word for word or not at all. Leave it blank and the agent makes no claims about you.

Niche tightening over time

Start broad, then narrow. Every lead shows the source it came from and every reply lands in one inbox, so after a few hundred touches you can see which slice is answering. Most agencies find their real ICP is a notch or two off what they wrote down. The targeting fields are editable, so acting on that takes a minute.

Volume you can actually service

LinkedIn's own limits ramp with account health, so the ceiling is real rather than a number we invented. On top of that you control how many leads enter a sequence and whether the nightly run happens at all. The point is not more replies, it is replies when you can take them.

How it matches your niche.

Agency outbound is different, because you are selling expertise rather than a product. The targeting is built around the situation your prospects are in, not your service list, so the sources that carry it are the timing ones: a company that just raised, a company hiring the role your service replaces, a marketing lead who just changed seats. Your team holds every conversation from day one, in one dashboard.

Outreach SequenceLinkedIn first, email when it goes quiet
Day 1LinkedIn connect + personalized intro
Day 3Follow-up with value prop
Day 7Share relevant insight
Day 14Soft CTA, book a call
Day 30+Channel switch. Same voice, by email.
EMAIL

What you set, and what we would set.

Which sources to run

Keep event signals on, which is job changes, funding and hiring. Leave cold search on underneath as the fallback rather than the spine.

Pace

Follow-ups sit a few business days apart and only send inside your account's active hours. Agency buyers are senior and busy, and a chase the next morning reads as desperate. Preview the whole sequence before you run it.

The two lines that carry your voice

Your offer in one line, and one real credibility line the agent can drop once. Both optional, both used word for word. That is the whole voice surface and it is deliberately small, because a line you wrote beats a tone slider.

AI qualification rules

Set the objective to Qualify the Lead and it asks about budget signal, timing and whether they already have an agency. "We are locked in with someone else for six months" is a useful answer, and it belongs in your inbox rather than on your calendar.

If you would rather not run it

Everything above is yours to do. If you would rather it was done for you, Concierge Outbound is the same product with us setting it up and running it day to day, from $499 a month per account we run, on top of the $69. Async, no standing calls, and your system keeps running at $69 if you stop.

What's in it.

Positioned around their problem

Sequences that lead with what your prospect is struggling with, not what you offer. That's how agency outbound converts.

Lead sources that match your niche

Target companies in your vertical, at your ideal size, showing the right signals. Not a generic list.

Your team runs it

No account manager in the loop. They set the targeting, approve the leads worth contacting, and read every reply themselves. Nothing waits on us.

One dashboard for everything

No juggling five tools. LinkedIn, email, conversations, analytics. One place.

Your team. Your voice. Your dashboard.

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Recent Conversations

James T.Quartzline Systems
Interested5m
Lisa M.Fernhill Logistics
Booked call22m
Mark R.Bramblewood Media
Asking pricing1h
AI Conversation Agent
Handling replies
Sarah K.Interesting, what kind of companies do you usually work with?
Mostly B2B teams between 10-50 people. SaaS, consulting, agencies. Companies where the founder or sales lead is still doing outbound themselves and wants infrastructure instead of a hire.
Sarah K.That's basically us. What does onboarding look like?
Starts with a discovery call to understand your market and buyers. From there I configure the system, build your sequences, set up lead sources. Your team gets onboarded and you're running within the first couple of weeks. Want me to find a time?
Sarah K.Yeah let's do it. Thursday works.
Done. Sent you a calendar invite for Thursday at 2pm. Talk then.

Honest answers.

Won't this make us look like every other agency cold-emailing?

Only if it sounds like every other agency. Bad outbound does damage your brand, and that is the honest answer. It is why the first message is built off a trigger and written per person rather than merged from a template. You can read every message before it sends and stop the whole thing with one switch, so you are never finding out after the fact.

Can we run this for our clients too, white-labeled?

The dashboard is not white-labelled. What agencies do instead is run a LinkedIn account per client at $69 each, side by side in one workspace. If you want to resell outbound as a service that is a conversation rather than a signup, and Concierge Outbound is where it starts.

What if our service is hard to explain in one line?

Most agency services are. The first message doesn't try to explain what you do. It asks about the prospect's situation. The explanation comes in the booked call, not in the cold sequence.

How do we keep the tone from drifting over time?

Every message and every reply is in the dashboard, so you catch drift by reading rather than by being told. When something is off, the fix is the offer line or the credibility line, and it applies to the next batch. If you want a harder stop, set auto-reply to Draft and approve replies before they go.

Can we plug this into our existing CRM?

Not yet. HubSpot, Pipedrive, Slack and webhooks all sit on the integrations page marked coming soon. Today replies live in the Wingmen inbox and whatever turns into a call goes into your CRM the way it does now. We would rather say that here than let you find it out after you have paid.

What if we don't have a tight niche?

Pick one before you start. Outbound amplifies positioning, so if the positioning is muddy the outreach is muddy, and no amount of targeting fixes that. Pick a beachhead, run it for a month, widen once something is landing.

If you want pipeline without pulling people off client work, start today and see what comes back.

Start 7-day free trial

$69 per LinkedIn account. Cancel anytime.

Want us to run it instead? That is Concierge Outbound.