B2B Service Companies

Outbound for service companies that sell expertise, not products.

You solve complex problems for other businesses. Your outreach should reflect that, not sound like every other cold email.

Sound familiar?

-Your service is hard to explain in a cold message
-Referrals are your best channel but they don't scale
-Generic outreach makes you look like everyone else
-You need a way to reach new markets without cold calling

How it fits.

Service companies sell trust, not features. Your outbound has to start conversations, not pitch. The system is configured around the problems you solve, targeting companies showing signals they need help. Sequences are written as peer-to-peer conversations, not sales scripts. The AI agent continues that tone in every reply.

Outreach SequenceLinkedIn first, email when it goes quiet
Day 1LinkedIn connect + personalized intro
Day 3Follow-up with value prop
Day 7Share relevant insight
Day 14Soft CTA, book a call
Day 30+Channel switch. Same voice, by email.
EMAIL

What you get.

Problem-first positioning

Lead with what your prospect is struggling with. The sequence builds credibility before asking for anything.

Signal-based timing

Reach companies when something changes. New leadership, market expansion, hiring spree. The right message at the right moment.

Multiple service lines

Different sequences for different offerings. Same system, different angles for different buyer segments.

Your team stays in control

Dashboard shows every conversation. Jump in for high-value prospects, let the system handle the rest.

See everything. Control everything.

app.wingmen
Live
Contacted
1,847+124 this week
Reply Rate
8.2%above average
Conversations
15223 active
Calls Booked
18this month

Active Campaigns

Enterprise SaaS
450 leads38 replies
Mid-Market
820 leads67 replies
UK Expansion
230 leads12 replies

Recent Conversations

James T.Quartzline Systems
Interested5m
Lisa M.Fernhill Logistics
Booked call22m
Mark R.Bramblewood Media
Asking pricing1h
AI Conversation Agent
Handling replies
Sarah K.Interesting, what kind of companies do you usually work with?
Mostly B2B teams between 10-50 people. SaaS, consulting, agencies. Companies where the founder or sales lead is still doing outbound themselves and wants infrastructure instead of a hire.
Sarah K.That's basically us. What does onboarding look like?
Starts with a discovery call to understand your market and buyers. From there I configure the system, build your sequences, set up lead sources. Your team gets onboarded and you're running within the first couple of weeks. Want me to find a time?
Sarah K.Yeah let's do it. Thursday works.
Done. Sent you a calendar invite for Thursday at 2pm. Talk then.

If you run a service company and want outbound that sounds like you, not a sales machine, this might be a fit.

Book a Call